Low Ticket Product Email System: More Money With Less Effort
Apr 17, 2026
Most businesses can benefit from having a low ticket offer (usually something around 7 dollars to 47 dollars).
But creating a low ticket offer is only the first step. Once you've done that?
You still need to market it.
This is where a low ticket product email system comes in handy. And in this post, that’s exactly what I’m giving you.
Why You Need More Low Ticket Products
Before we dive into the system, a question:
Why even bother with low ticket products?
(If your business is already selling them, you can skip to the next section. If you aren’t, or you need a little bit of convincing, keep reading.)
The answer to that question is pretty simple:
Low ticket products create more customers, which makes them more likely to buy your other more expensive products.
Let’s reword this logic more directly:
Low ticket products aren’t about making money. They’re about creating more customers.
(Read that again.)
The point here is that these low ticket offers aren’t going to make you rich. What they will do, however, is get more of your audience to become customers. And somebody that has bought something from you is way more likely to buy than somebody who has never bought.
(Something like 3x-14x more likely, all things being equal!)
Think about that for a second, and you realize a few things:
You want to make more money from your email list
To do that, the first barrier you need to cross is getting somebody to simply become a customer
A low ticket product gives more people the chance to become a customer
A good low ticket product email system makes the entire process much easier
So-
Here’s that system:
Your Low Ticket Product Email System
There are a lot of things you can do when marketing a low ticket product. But specifically in the context of emails-
Here are seven steps I recommend every business take, and how email fits in:
1) Pre-sell your low ticket product
Pre-sell your low ticket product to your list. This allows you to validate demand for something before you actually spend the time making it. Plus you get some cash coming in.
Is it weird to “presell” something that is probably like 27 bucks? Yeah, a bit. But when you go through this process, you avoid creating something that nobody actually wants. Two tips for how you can get more people to pre-buy:
Be clear about when the product will actually be available (for a low ticket product, probably not less more than a month after your pre-sale)
Give pre-buyers a special deal (they should benefit somehow from purchasing something before it’s actually ready)
2) Create it
Once the demand is confirmed, it’s time to create it. This shouldn’t take too long. Again, no more than a month.
One thing you want to make sure you’re doing on the email front during the creation process:
Staying in contact with pre-buyers.
You don’t want to be the person that takes their pre-orders, gathers their money-
And then disappears.
So send updates. Behind-the-scenes stuff of you creating the product. “Sneak peeks.” That kind of thing.
3) Promote your low ticket product again once it's ready
When you promote something twice, you get two chances to sell the same thing.
Sounds obvious. But you’d be surprised at how many people the second time that couldn’t be bothered the first.
Basic copywriting stuff here:
Let them know it’s open
Show them how they would benefit
Make it clear how the low ticket product is moving them closer to their goals
Have a very clear end date (if people can buy later, they almost never buy now)
4) Make it evergreen
Once you’ve gotten paid twice for your low ticket product-
You want to get paid forever. A few things you can do to make this happen:
Include it in your welcome sequence
Include it in an upsell or cross-sell sequence (see next point)
Add it to your website’s “Product” page (not strictly email, but still important)
5) Create an upsell / cross-sell sequence for your other products
Which product that you already have is complemented by your new low ticket offer? You likely already have something that would make a good “package deal.” Stick your low ticket into an upsell or cross-sell sequence…
And BOOM, free money.
I’ll give you an example:
I own a language learning business. For one of my courses ($197), halfway through the post-purchase sequence, they get offered a lower ticket “vocab only” resource ($47).
This makes me more money than if they just got the post-purchase sequence. And remember: somebody that just bought something from you is WAY more likely to buy again.
Set these up in a way that fits the natural flow that one of your customers goes through-
And you can drive up the average lifetime value over time. And that’s when things get really fun.
6) Run periodic promotions
Every now and then you want a quick hit of cash-
But you don’t want to go through the whole process of a giant launch.
Well, if you have a low ticket product-
You’re in luck! Toss together a quick discount on your low ticket offer, run a 48-hour flash sale, and BOOM-
You have money coming in with about 30 minutes of work. Plus, this type of quick promotion does one important thing: creates more customers (which, like we said, is really the whole point of the low ticket product to begin with.)
7) Make your low ticket product into a tripwire offer
You know when somebody is most willing to buy something?
Immediately after they sign up to your list.
Which means:
If you don’t have something for them to buy immediately after they sign up to your list - you’re losing money.
So:
Link a special “new subscriber only” link on the post-signup page
Give them a discount
Make sure they know this is a limited time offer (as in: gone the next 5 minutes)
A Low Ticket Product Email System = A More Profitable Business
A healthy business is all about consistently bringing in money-
Which starts with converting more of your subscribers into paying customers.
And when you create an email system for your low ticket products-
That’s exactly what you do!
…
I help education businesses make more money from their email list. Two actions for you:
If you're interested in working with me to maximize email revenue:
If you want to check out my 33 email marketing lessons from managing a $10-million email list: