Quick Wins For Email Marketing: 7 Actions For This Week
Feb 13, 2026
It’s easy to feel overwhelmed as a business owner.
If you don’t have an entire team taking care of things, you are probably somehow involved in:
Sales
Marketing
Product creation
Customer support
And as we all know-
Each of these things has countless sub-tasks that suck up a ton of your time.
You probably also know the power of email, but are too busy to set up anu kind of "ideal" system. That's why in this post, I'm covering:
Quick wins for your email marketing.
More money, less time.
What Are Quick Wins For Email Marketing?
In this post, here is how I define quick wins for email marketing:
Anything that can make you substantially more money and can be completed in less than a few hours.
Two parts to this:
Substantially more money: at least 30% more revenue compared to how much your email is currently bringing in
Less than a few hours: most of these are really 2-3 emails max (assuming you have the rest of your tools, like course software, set up correctly)
Before we check out what those are, though, I do want to throw out a (very) important caveat though-
Don’t build your entire email marketing system on quick wins alone.
(It helps to deeply understand what you’re doing. To spend time building skills. To actually invest a little bit of care to creating an email system that gets you paid. That’s how you build a moat around your business. These quick wins are great - but they are meant to be added to a system that is already working.)
Take that to heart-
And you make more money through email as a result.
Quick Wins For Email Marketing: 7 Actions To Take
#1: Include a recommended products footer in your emails
This is just a little block of text at the bottom of your email template (so, in every email) that provides links to paid products.
You see a lot of ecommerce brands do this. And it makes sense.
The vast majority of people are going to ignore it. But the purpose of this kind of footer?
That there is an easy way to purchase the next thing when they need it.
As soon as people need to go searching for something to buy-
That’s when they don’t buy it.
In the context of your education business, your courses or programs are the perfect thing to put in this footer. If even a small fraction of people purchase it-
That’s still making you a good chunk of additional revenue when multiplied out across all your emails.
Quick wins + volume + time = $.
(One of the places you might NOT want to do this is sequences promoting a product. For example, if you are giving the subscriber a discount on a specific course during your welcome sequence, don’t include that course in the footer of those emails.)
#2: Give past customers a discount on your next promo
Too many education businesses treat customers like a fast food restaurant:
Get in, get what you want, and get TF out.
(Maybe not the best metaphor but you get the idea.)
My point: treat your buyers well, and they will treat you well. And one of the best ways to do that?
Give them a special “past buyer only” discount.
Remember: one of the most important things you can do at your business is give buyers more chances to buy. LINK
And when past buyers (who are already more likely to buy than non-buyers) get an exclusive discount?
They feel special, which builds good will around your company
That bumps up the likelihood that they buy even more
And the best part? Setting up this coupon code and sending it out to past buyers takes maybe 20 minutes.
#3: Countdown timer in your welcome sequence
Your welcome sequence should quickly get into selling something. Max by email three. That’s because these first couple of emails are when a subscriber’s attention is the highest.
But one of the most reliable ways to get somebody to buy something NOW? Urgency. Unfortunately, urgency can be difficult to manufacture-
Especially with evergreen sequences that are running 24/7.
The solution?
A countdown timer that:
gets triggered when a new email subscriber comes through your welcome sequence
offers the new email subscriber a discount on a product that (literally) disappears after the countdown timer reaches zero
For my business Cleo Lingo I use the countdown timer tool from the company AutomateHero. Super easy to use (and a one-time payment for lifetime access which is awesome).
And I have seen that conversions for our beginner course have noticeably increased since implementing this countdown timer in the welcome sequence.
#4: Add a cross-sell sequence
Cross-sell sequences are one of the most important email sequences you can have.
And that’s for one simple reason:
They are all about giving buyers more chances to buy.
Think about it:
Who are the people that are most likely to buy something? Past buyers, of course.
Time your cross-sell sequence to go out 7-10 days after somebody has bought something else, and it functions the same as an upsell at the time of purchase.
Easy way to scoop up extra sales. And only has to be a few emails.
#5: Run a “clean up” mini promo
We limit how much money we can make by not thinking out of the box.
Sure, maybe somebody doesn’t want to buy your $997 program-
But if you offered them a smaller version of that program for a fraction of the price?
All of a sudden, your $197 option feels a lot cheaper-
And you get more buyers as a result.
Really only has to be one extra email sent a few days after your promotion ends.
#6: Include 1-2 upsell emails in the post-purchase sequence for any of the order bumps / upsells they didn’t take
This is similar reasoning to the cross-sell.
You never know why somebody didn’t buy these at the time of purchase.
Maybe it was a price thing (300 bucks now and 50 bucks later feels cheaper than 350 bucks now). Maybe they didn’t see why exactly they needed it (but now after going through your main product that usefulness is much clearer)
Whatever it is-
Never assume that because somebody didn’t buy the upsell the first time around-
They aren’t going to buy it if you offer it again.
#7: Send a “payment plan only” email for your product
People are funny. I have written sales pages that had excessively clear payment plan buttons, and order forms that made that option as obvious as possible.
But your potential customers just don’t read things, and because of that-
They might now know that a payment plan is even an option.
The way you avoid that confusion:
Send them a link that goes to a payment plan only order form.
This will get the message through clearly, and is guaranteed to scoop up sales you might not otherwise get.
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I help education businesses make more money from their email list. Two actions for you:
If you're interested in working with me to maximize email revenue:
If you want to check out my 33 email marketing lessons from managing a $10-million email list: